A niche software provider offered vertical software solutions for the rental industry. In efforts to improve their marketing efforts to spur further growth for the business, their head of marketing realized they needed to personalize their campaigns for better engagement.
However, running successful personalized marketing campaigns requires access to large amounts of data on potential customers, which proved to be a bigger challenge than what the company had anticipated.
The company had deep expertise in the rental industry, though gaining access to the right data was not something their in-house team was equipped to do.
Eventually, they were able to enrich their CRM with high-quality and reliable data, resulting in ultra-low bounce rates of 0.4% on email campaigns.
How were they able to do so? By outsourcing their data enrichment efforts to our qualified team at Assivo. As you continue reading, we will dive deeper into the challenges this client faced in trying to do this first on their own, then discuss how we helped their marketing efforts become more effective.