Why Outsourcing Data Enrichment Beats Doing It In-House

Data enrichment is the process of making your internal databases more robust by supplementing them with new data from first-party sources, third-party sources, and both offline and online sources. 

If this sounds like a tedious job, you would not be alone. Countless organizations overlook the importance of data enrichment because it’s seen as a time-consuming and resource-intensive task that their internal team simply does not have the bandwidth for. 

But, today’s economy is powered by data, and having an accurate and complete database could help your organization see better ROI from your marketing and sales efforts, in addition to a number of other tangible benefits. 

Rather than stack on the responsibilities of data enrichment on your staff, outsourcing data enrichment could be the answer to ensuring the job gets done correctly–and give you an expansive database right at your fingertips. Let’s take a look at some of the reasons why you may want to consider outsourcing data enrichment to an offshore team of experts. 

Access to Key Data Sources

When you try to tackle data enrichment on your own, your team will quickly discover that much of the key data you are looking for is siloed behind paywalls or difficult to track down in the first place. 

Experienced data enrichment teams have often gained access to a wide range of data sources like premium databases, industry-specific datasets, and APIs that might be costly or difficult to acquire in-house. This gives outsourced teams easy access to the quality data that you’re looking for in a fraction of the time and effort. 

Specific Expertise

To perform quality data enrichment, you need the right set of skills and expertise to be able to identify valuable data sources, extract relevant information, and check the data for accuracy. You may not have someone in-house already who possesses this unique set of skills, and it might even be hard to recruit and hire someone who has the exact skills your business requires. 

Outsourcing providers that specialize in data enrichment have honed their skills and are well-versed in best practices and methodologies for extracting and enriching databases. 

More Efficient

By outsourcing data enrichment, chances are you will save valuable time that you can devote to more strategic tasks like expanding into a new market or adding a new product line. Data enrichment can be a time-consuming process, especially if you’re working with large datasets. So, working with outsourcing providers that can complete these tasks quickly and efficiently behind the scenes will help you deploy your internal resources more effectively. 

If you try to do this on your own, you will likely invest a good amount of time setting up an internal data enrichment team and acquiring the proper tools and resources, not to mention the actual time you’ll spend on the task itself. 

Cost-Saving

Again, gaining access to key sources and databases to enrich your own data sets can come at a hefty price tag. Plus, if you decide to bring on your own data enrichment expert or team in-house, you’ll be facing higher labor costs for wages, benefits, training, and any other tools and resources they’ll need. 

In many cases, partnering with an outsourced data enrichment provider can provide you with a tangible ROI. Hiring an entire team of offshore team of experts can often result in less of a cost than bringing on just one or two new staff members internally.

Scalability

Another key benefit of outsourcing data enrichment is that it allows you to become more agile and scale up your efforts as needed. Maybe your data enrichment needs don’t warrant bringing on an entire team internally. 

So, working with an outsourced team means you can tap into capacity as needed to power your data enrichment–whether it’s a one-time project or ongoing database management. 

Accuracy and Quality

Simply being able to uncover data sources isn’t enough–you will also need to verify the accuracy and quality of the datasets you find, which is yet another task that needs to be done for effective data enrichment. This ensures that your database is filled with reliable data and accurate insights that can help you make key business decisions. 

Given the importance of this step, it’s often a good idea to partner with professionals. The top outsourcing providers will follow a strict quality assurance process to vet the accuracy and consistency of the enriched data they are providing. This will help reduce the risk of errors that can come with data enrichment, leaving you with a robust and accurate database that you can count on. 

Partner with Assivo for Outsourcing Data Enrichment Today

For many, outsourcing data enrichment is the most cost-effective and efficient way to get the job done. When working with Assivo for data enrichment, you can accomplish more with less headcount. Rather than worrying your team with important data enrichment tasks, they can focus on your core operations that set you apart from the competition. 

Upon partnering with Assivo, we will build a fully customized and managed data enrichment program to ensure you get the exact data you need to power your business. Plus, we work fast, and can get our teams ramped up on your project in just a few weeks. After working with us, previous partners have seen: 

• A 2x in response rates to sales prospecting efforts
• 50% reduction in cost per lead for targeted marketing campaigns

It pays to partner with the experts when it comes to data enrichment. To learn more about our data enrichment services, contact us here at Assivo.