Digital marketing is one of the most essential operations when running a business. Nowadays, almost everyone around the world is on the internet. And with more and more people having access to various information online, the need to promote your brand online makes more sense. But to be able to build an effective digital marketing strategy, it’s important for you to have the right tools and programs available. And that includes your data collection processes.
The Role Of Customized Data In Marketing
To help you come up with a more personalized approach in marketing your brand to prospective customers, it’s important to first get your hands on business-relevant data. But the thing is, almost all data providers nowadays offer only standardized data, which usually include company names and their industry, address, contact details, number of employees, revenue and the like.
This is also what most businesses are using, but not all businesses need the same standard data. It might be easy to acquire these records from standard data providers, but there are businesses that require a different set of industry-specific information. A web design company will require a different set of data from a health insurance company. No matter what your line of business is, the data you will need for your marketing efforts will always differ in one way or another from those of other businesses. This is why creating a custom data program for your business is important.
Customizing Your Data For Your Industry
When it comes to marketing, the CRM will play a very important role in helping you strengthen your strategies. In fact, a good CRM is key to making your marketing strategy work. Nowadays, the vertical CRM trend is making waves. Many companies are now shifting from the one-size-fits-all horizontal CRM platforms such as Salesforce and Marketo.
This essential switch is due to the different needs of niche-specific businesses, such as law firms, event organizers and solar power companies. For example, event organizers will need to know the number of participants for an event, while law firms will require more specific information about the cases their customers may need legal assistance with. To help them find the right audience to market their brand to, they will require these vertical-specific data fields, none of which are available in horizontal data sets from existing CRM platforms.
Benefits Of Using Custom Data For Digital Marketing
Every marketing strategy requires a specific set of custom data. To help you reach out to the right people, you should provide your marketing team with customized data that will help them accomplish their marketing more efficiently. Here are some of the benefits of having a custom data program as part of your digital marketing efforts:
1. Gain an edge against your competitors
The more relevant data you acquire, the better. This is why you should work on getting your hands on customized data. Customized data is specifically designed to suit your needs and gaining access to custom data can help you gain an advantage against competitors. It will allow you to come up with a more strategic approach to your business planning, customer prospecting and process prioritization.
2. Understand your customers better
One of the most important things that fuel your business operations are your customers. Without their patronage, there are no profits to expect. This is why it’s important to always make your business approach customer-centric, especially your marketing approach. You should know who your target customers are, and for this, a set of personalized data will come in handy. By coming up with custom data fields and gaining access to vertical and international databases, you can boost your marketing efforts and zero in on customers who are more likely to become a part of your client base.
3. Build a data-based marketing strategy
Creating a marketing strategy should not be something that you do haphazardly. It requires a lot of study and preparation, and for this customized data can be a great tool to have. To make sure that every decision you make throughout your marketing is based on hard facts, you should start by acquiring custom data using personalized data extraction tools. With a customized data collection program, you can improve the quality of the data that you collect, which can then help you come up with a highly effective marketing approach, which will eventually boost your ROI.
4. Improve your prospecting efforts
Another important use of your business data is for your sales team’s customer prospecting. To improve the results of your marketing efforts, it’s important that you come up with the perfect customer persona. As the prospecting industry continues to change, the demand for relevant and custom data is on the rise. And to acquire these custom data points, especially data that is difficult to collect, you should consider working with an outsourcing company like Assivo to help you.
Building a custom data program with help from a reliable business partner can help your team contact more prospects and close out more deals. It can be a bit more expensive, but it is a process that is worth investing in as it is ROI-justified. This approach will help you ensure that the data your sales team is dealing with is clean and of good quality. This way, they won’t have to waste time sifting through customer records that will be of no use to their prospecting work.
5. Streamline your marketing approach
The goal of every marketer is to get more people interested in a brand they are promoting. To do this, you will need a custom data set that will allow you to improve your marketing approach and develop a framework for running more meaningful and effective marketing campaigns. For a streamlined marketing strategy, you should consider collecting custom market and audience data using advanced data mining solutions. This will allow you to gain access to even those hard-to-find data which are usually unavailable in traditional data sets. By implementing an advanced data targeting process, you can come up with a better marketing strategy that will help you expand your relationship with your customers and lower your customer retention costs.
No matter what type of industry you are in, your digital marketing approach will always have an impact on your company’s growth. To scale your business, good data quality is important. Commoditized data sets can still come in handy, and a lot of businesses are still leveraging such data sets. With multiple data sources to take advantage of, your business can boost its marketing efforts and gain more customers in return. If you want to get started with gathering customized data for your business, contact Assivo today. We can help you come up with the perfect data program that is specifically made just for your business.