When it comes to marketing, data becomes more and more critical with each passing day. To come up with a more effective and modern marketing strategy, a marketer has to know who to promote a brand to, where, and who the competition is. This will require lots of data from potential customers, the market and competitors. But it’s not always easy to come across the right sets of data, and if you get your hands on something useful, these data sets are sometimes incomplete or in need of updating. This is where data enrichment comes in. If you are thinking about improving your marketing strategy, here are some of the ways data enrichment can turbocharge your marketing campaigns:
1. Improve audience segmentation
Audience segmentation is one of the most important steps in marketing as it allows businesses to improve their targeting. It’s important that you group your customers according to a number of characteristics, such as their demographic, psychographic, behavior, location, devices used and many more. This allows you to personalize your marketing approach and target more customers better, so that you can get a better reaction from the people you reach out to. To be able to do this, you need quality data sets that will provide you with enough background information to support your segmentation efforts. With enough data, you can come up with various segmentations that you can experiment with, in order to improve the outcome of your marketing efforts.
2. Reach out to more customers
Another benefit of using data enrichment is that it supports your efforts in growing your audience, and potentially your market. If you are using high quality data for your marketing, you get to optimize your methods and reach out to the right people at the right time and in the right manner. Data enrichment can help boost the number of people you can reach out to and optimize the use of your current data. It can be a good strategy for improving, correcting and updating your customer records, so as to not waste any of your time in marketing to an invalid contact.
3. Enhance lead scoring
Lead scoring is another integral process in improving your marketing strategy. Identifying the quality of each of your customer records is essential as it helps save your marketing team’s time and efforts. This helps them focus more on contacting potential customers and not waste time on contacts that won’t yield positive results. Data enrichment allows you to collect various types of relevant data that can help streamline your methods in discerning quality leads from less appropriate ones.
4. Boost customer acquisition
The quality of your customer data can also help improve the way you acquire customers. With the help of data enrichment, you can use high quality data to improve the way you reach out to customers. With better marketing efforts, you can entice more customers to support your brand in one way or another. Whether you are sending out email invites for a sale, to visit your website, to follow your social media page or to join your company’s event, these efforts can help you reach out to more people, and eventually gain potential customers.
5. Create better customer experience
One of the things that some businesses tend to neglect is customer experience. Whether your business is online or in a physical store, it is important that you consistently provide a positive experience to your customers. But how do you know what your customers consider a positive experience? Let the data lead the way. Through data gathering and enrichment, you can understand your customers better and improve the way you deal with them and provide them with a consistently positive experience.
6. Turbocharge your outreach personalization
Personalizing your contact efforts has proven to be very effective. By personalizing the way you reach out to your audience, you can get better results and expect more positive responses. Refining your current customer data can help you learn more about your customers and connect to them in a positive manner. Let’s face it that not all marketing emails, calls or texts work, but by properly segmenting your customers and by coming up with personalized methods of contacting them, you can obtain better results and boost your marketing efforts.
7. Improve product and service concepts
To help you gain more customers, you should also think about the types of products and services you are offering. There will always be an opportunity for growth in your business and by gaining rich data on your target customers, your competitors and your industry, you can craft and develop products and services that more people will be interested in. Nowadays, more and more businesses are realizing that coming up with products or services that solve people’s problems are the ones that are most in demand. So why not learn more about what you think people will need to solve a specific problem, then come up with the right product or service that can help solve that? For this, the right type of market data can help improve your conceptualization.
It’s not always easy to come up with the right marketing strategy, but by making use of customer and market data that is relevant to your business, you can accelerate your marketing approach and connect effectively with more potential customers. The goal of marketing will always be to let the right people know about your brand and gain more customers. But to start, you should first focus on the quality of the marketing data you will be using.
Want to find out if your data is of good quality? If you think you need someone to help you with your data enrichment needs, reach out to us here at Assivo. We will make it our mission to help you find the right set of high-quality data that is sure to help turbocharge your marketing strategy.