Our client is a top 20 private research university in the United States. The university has an illustrious base of alumni and a well-funded and strong alumni relations program.
Our client’s alumni relations team was a highly successful group of individuals. In recent years, they led a number of standout capital campaigns for the university. However, they recognized that there were many alumni who were closely involved with the school and their department, and there was a large number of living alumni who were less engaged. They recognized and realized that their database of living alumni was underappreciated and underutilized, and most fundraising officers relied on tight networks and relationships that they had formed.
Several leaders at the university wanted tighter connectivity with the broader base of alumni, and realized that one part of their problem was an outdated and stale alumni database. A junior alumni relations officer approached Assivo, with a desire to update their alumni database of over 300,000+ living alumni across the world.
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