Silicon Valley SaaS/Software company with over 1,000 enterprise customers in the manufacturing vertical.
Accounting & Finance
Software / SaaS
Staffing & Recruiting
Small Team
One-Time
Our client is a successful Silicon Valley SaaS/Software company with a manufacturing vertical industry focus, serving over 1,000 enterprise customers.
Our client had a CRM with plentiful data on over 50,000 of its target customers (contacts, e-mails, addresses). Our client also had a very good sense for the types of customers that are most successful on its software platform, and the traits that they share in common. Rather than randomly unleashing its sales and marketing efforts on all 50,000 of these customers in a manner that lacks process and method, they decided to come up with a lead scoring methodology. Lead scoring allowed our client to segment this list of 50,000 customers into several tiers and buckets, based on relevant characteristics that they shared (manufacturing operations, manufacturing methodologies, product types, technology stack, distribution, etc.)
Once our client scores 100 of their prospective customers in their CRM, they knew that they had a challenge on their hands. It took a really long time to get through 100 records, and they wanted this data as soon as possible. They came to Assivo with the desire to scale their lead scoring process, complete the backlog of 50,000 records, and form an ongoing relationship where all incoming leads would be scored.
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