Our client is a distributor of electrical products with a 15+ year operating history and a product catalog comprising of 300,000+ SKUs and 900+ manufacturer brands.
Our client found itself in a precarious position: it had a long and stable operating history, but it started to receive a steady influx of customer complaints about inaccurate product specifications. The volume of complaints built over a period of several years, as E-Commerce also started to drive more and more sales volume for the company. Our client made a significant investment in building out its E-Commerce presence in 2014, but they lacked a solid data governance program to ensure that their products were up-to-date, accurate, and presented well.
Understanding that this was impacting their commercial results and customer satisfaction, our client sought a relationship with an outsourcing partner who could assist them with executing a semi-annual refresh of their product catalog, in line with their vision and specifications.
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Running an e-Commerce business requires passion and focus. As a business owner or operations manager, it’s necessary for you to concentrate on marketing your products and growing your sales. Yet, you can’t simply ignore the other important non-core tasks such as updating your product list through product data entry. The...
Data mining is one of the growing practices in the business industry nowadays. Considering the amount of powerful insights a company can gain to help improve their sales, understand their customers and meet business goals, mining for information from public databases can be a very great practice to support your...
The internet is a huge network of information, making it a very important resource for businesses around the world. The online world can provide you with a large database of information which can help fuel your business strategies and help you stay ahead of your game in today’s very competitive...
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