Data & Content Moderation

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Data & Content Moderation

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CLIENT INFORMATION

  • Company Stage
    • Hyperlocal news and media property with over 400 team members and 10 million+ monthly unique visitors.

  • Industry
    • Accounting & Finance
    • Software / SaaS
    • Staffing & Recruiting

  • Assivo Engagement Size
    • Small Team

  • Assivo Engagement Type
    • One-Time

Problem / Challenge

Our client is a leading media property that covers hyperlocal news in hundreds of local markets across the United States.  Our client has over 400 team members, and an audience encompassing over 10 million monthly unique visitors.

assivo Solution

Our client’s processes for moderating and approving content from a distributed workforce of several thousand journalists worked well.  In addition to drawing readership, our client wanted to draw further engagements from their users.  They began to allow users to comment on news articles and begin discussions to drive engagement.  Soon thereafter, they were flooded with a large number of comments each day which were offensive, inappropriate, factually incorrect, harassing, defaming, or vulgar in nature.  They faced a new headache that was unexpected, and they had trouble wrapping their head around the issue… until they were introduced to Assivo.

Results Achieved

60% Cost
Savings
Assivo staffed a team of 4 content moderators and a project leader who worked with our client to understand their parameters for the user-generated comments that they wanted to allow vs. remove from their site. We defined the parameters clearly, set up a content moderation workflow, and began reviewing and cleaning up their backlog of comments. After we were caught up, Assivo’s team monitored comments for our client reliably on a daily basis, and ensured that inappropriate comments were removed, ensuring a clean and pleasant experience for their readers, and effectively managing the company’s liabilities.
50% Increase
In Capacity
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50% Increase
In Capacity
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60% Cost
Savings
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