Moderating User Comments / Hyperlocal News And Media Property

Moderating User Comments / Hyperlocal News And Media Property

Moderating User Comments / Hyperlocal News And Media Property

Nadia Swofford
(Business Development)

July 6, 2020   |   8 min read

The Client Company

Our client is a leading media property that covers hyperlocal news in hundreds of local markets across the United States.  Our client has over 400 team members, and an audience encompassing over 10 million monthly unique visitors.

Client’s Challenges

Our client’s processes for moderating and approving content from a distributed workforce of several thousand journalists worked well.  In addition to drawing readership, our client wanted to draw further engagements from their users.  They began to allow users to comment on news articles and begin discussions to drive engagement.  Soon thereafter, they were flooded with a large number of comments each day which were offensive, inappropriate, factually incorrect, harassing, defaming, or vulgar in nature.  They faced a new headache that was unexpected, and they had trouble wrapping their head around the issue… until they were introduced to Assivo.

assivo's solution

Assivo staffed a team of 4 content moderators and a project leader who worked with our client to understand their parameters for the user-generated comments that they wanted to allow vs. remove from their site. We defined the parameters clearly, set up a content moderation workflow, and began reviewing and cleaning up their backlog of comments. After we were caught up, Assivo’s team monitored comments for our client reliably on a daily basis, and ensured that inappropriate comments were removed, ensuring a clean and pleasant experience for their readers, and effectively managing the company’s liabilities.

About Assivo

Assivo provides progressive and technology-enabled business process outsourcing solutions to SMBs, middle market companies, startups, and emerging growth companies across a wide variety of industries. This segment of the market is often underserved by large/legacy outsourcing firms, yet disappointed with the quality of service that they receive from small and mid-size providers.

We utilize modern technology, automation, and talented offshore teams to accelerate our clients’ business objectives in a cost-effective manner without sacrificing quality.

Our primary service offerings are: Data Entry & Processing, Research & Data Collection, Lead Generation & CRM Management, Data Cleansing & Data Enrichment, Data & Content Moderation, and Back Office Processing & Support.

Assivo was founded in 2016 by Karan Vaswani and is headquartered in Chicago, with state-of-the-art operations in India.

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