E-Commerce Product Data Entry & Enrichment / Distributor Of Electrical Products

E-Commerce Product Data Entry & Enrichment / Distributor Of Electrical Products

E-Commerce Product Data Entry & Enrichment / Distributor Of Electrical Products

Nadia Swofford
(Business Development)

July 6, 2020   |   5 min read

The Client Company

Our client is a distributor of electrical products with a 15+ year operating history and a product catalog comprising of 300,000+ SKUs and 900+ manufacturer brands.

Client’s Challenges

Our client found itself in a precarious position: it had a long and stable operating history, but it started to receive a steady influx of customer complaints about inaccurate product specifications.  The volume of complaints built over a period of several years, as E-Commerce also started to drive more and more sales volume for the company.  Our client made a significant investment in building out its E-Commerce presence in 2014, but they lacked a solid data governance program to ensure that their products were up-to-date, accurate, and presented well.

Understanding that this was impacting their commercial results and customer satisfaction, our client sought a relationship with an outsourcing partner who could assist them with executing a semi-annual refresh of their product catalog, in line with their vision and specifications.

assivo's solution

Assivo spent time with our client up front to understand the state of their product catalog, the sources for their manufacturer’s product data, and the desired goals of our client. We reviewed the catalog, enriched 500 SKUs as a pilot, and drafted the key goals and rules for an ongoing data governance program to keep the product catalog enriched, refreshed, and updated. Over the course of 6 months, Assivo’s team of 20 full-time associates updated, enriched, and cleaned the entire product catalog. We removed items that were no longer available, updated product specs and SKUs, and added over 30,000 new products. Once the initial engagement was complete, we ramped down our team to 4 full-time associates who work consistently on product catalog updates for our client throughout the year, always ensuring that the data quality of the product catalog meets the standards that we laid out at the start of the engagement.

About Assivo

Assivo provides progressive and technology-enabled business process outsourcing solutions to SMBs, middle market companies, startups, and emerging growth companies across a wide variety of industries. This segment of the market is often underserved by large/legacy outsourcing firms, yet disappointed with the quality of service that they receive from small and mid-size providers.

We utilize modern technology, automation, and talented offshore teams to accelerate our clients’ business objectives in a cost-effective manner without sacrificing quality.

Our primary service offerings are: Data Entry & Processing, Research & Data Collection, Lead Generation & CRM Management, Data Cleansing & Data Enrichment, Data & Content Moderation, and Back Office Processing & Support.

Assivo was founded in 2016 by Karan Vaswani and is headquartered in Chicago, with state-of-the-art operations in India.

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