In digital marketing, content is the most valuable tool. The quality of the content in your website and your other marketing platforms can make or break your brand. This is why it’s important for businesses to maintain high standards in their content, including the ones that are user-generated. This is where content moderation comes in.
Why is Content Moderation Important?
Content moderation is the process of monitoring and organizing user-generated content to assure that rules and guidelines for content submission are followed. A content moderator’s job is to filter through the hundreds to thousands of content submitted by users regularly to an online platform. These online platforms can be forums, review websites, comment sections of social media pages or blogs, and more. Content moderation is important for a number of reasons. Through content moderation, you can:
- Protect your brand and reputation
You can’t always guarantee that all of the user-generated content submitted on your platform adheres to your standards and community guidelines. With the help of content moderators, your website, forum or social media account is protected even if users upload undesirable content. Content moderators can also help you maintain a good reputation by keeping your customers happy through positive engagements across all your content platforms.
- Improve your site traffic and search engine rankings
The content uploaded by your users serves more than just one purpose. It also helps improve your search engine rankings organically. With a better quality content, and this includes your user-generated content, you can gain a better presence online. With more people getting directed to your content, you can earn more website traffic.
- Help you gain insights about your users
Another benefit of having content moderators is that you have the opportunity to understand your community better. Content moderators can go through your user-generated content to know how they are responding towards your products or services. Companies can make use of these sentiments to be able to come up with offers that are catered to their brand. Through content moderation, a company can maximize the use of their user-generated content from more than just marketing, but also for product design.
- Protect your community for spam, troll and explicit content
Your online community deserves a safe platform where they can express their opinion about matters concerning your brand. To make sure that your platform is free from offensive or abusive content, content moderation is essential. With help from moderators, unwanted content can be filtered and your users can consider your platform reputable.
- Scale your marketing campaigns rapidly
User-generated contents’ main purpose for businesses is to boost its online marketing campaigns more efficiently. With more user-generated content available on your community platform, the bigger are your chances to be found online. Take online review websites, for example. These sorts of platforms allow brands to get closer to more customers without having to push out as much marketing content. Compare this to brands that don’t support user-generated content. With the help of content moderators, these contents provided by users can boost their chances of being found on search engines. As more user-generated content is submitted, they get to rank higher on search result pages.
Why Outsource Your Content Moderation?
If you ever find that your company is in need of professional content moderation, it’s best that you outsource it. This is a preferable choice, especially if you still have no idea on how to come up with your moderation guidelines. Moreover, outsourcing your moderation is better than doing it in-house because it allows you to:
- Work with a team of expert content moderators
By outsourcing your content moderation needs, you can expect the assistance of experienced moderators. You can rely on an outsourcing company to have a roster of professional moderators who can provide you with the moderation support that you need for your business. All you have to do is to help your outsourcing partner know what you need, in terms of guidelines and standards, and they will take care of the rest for you.
- Have a more cost-efficient setup as opposed to hiring in-house
Another great thing about outsourcing content moderation is that you won’t have to spend money on tools, hiring and training for your content moderation team. By working with an outsourcing company, you can save up on operational costs. You only need to pay for an agreed upon amount and let your partner company handle the rest of the work for you.
- Partner with an company who has the necessary tools and knowledge ready
Outsourcing companies see to it that they already have all the tools, processes and manpower available before they start offering a business solution. This is one of the beauties of outsourcing content moderation. Once you start working with an outsourcing company, you get to save time and resources, and avoid the hassle of setting up a new office, then hire and train a new team to handle your content moderation tasks.
- Be free from the responsibility of hiring and training new content moderators
It’s not always easy to find the right people to work with, especially if you need them sooner. Forming a team of professional moderators will take lots of time from hiring and training to performance feedback and monitoring. So instead of dealing with these bulk of tasks in your company, why not just work with an outsourcing company and let them handle your content moderation? This way, you get to focus more on the core functions in your business. As more and more businesses are finding the need to build a reputable presence online, the demand for content moderation is also on the rise. And if you are among the businesses who are looking for the right outsourcing company to partner with for your content moderation needs, contact us at Assivo. We are ready to answer all of your questions about our content moderation services and we look forward to helping you achieve your business goals through our top-notch business solutions.